{"id":112,"date":"2025-11-26T13:02:26","date_gmt":"2025-11-26T12:02:26","guid":{"rendered":"http:\/\/ochcpwjcgo"},"modified":"2025-12-04T13:33:08","modified_gmt":"2025-12-04T12:33:08","slug":"article-marketing01","status":"publish","type":"post","link":"https:\/\/marketeon.fr\/index.php\/2025\/11\/26\/article-marketing01\/","title":{"rendered":"Un Marketing pragmatique et efficace pour toute PME"},"content":{"rendered":"<p data-start=\"241\" data-end=\"730\">Dans un march\u00e9 B2B de plus en plus concurrentiel, les PME doivent aujourd\u2019hui redoubler d\u2019efforts pour gagner en visibilit\u00e9, attirer des prospects qualifi\u00e9s et transformer durablement leurs opportunit\u00e9s commerciales. Or, trop d\u2019entreprises fonctionnent encore au feeling, avec des actions marketing ponctuelles, non coordonn\u00e9es et rarement mesur\u00e9es.<br data-start=\"590\" data-end=\"593\" \/>La cl\u00e9 de la performance r\u00e9side pourtant dans un <strong data-start=\"642\" data-end=\"729\">marketing m\u00e9thodique, structur\u00e9 et combinant intelligemment l\u2019inbound et l\u2019outbound<\/strong>.<\/p>\n<h2 data-start=\"732\" data-end=\"816\"><strong data-start=\"735\" data-end=\"816\">Inbound + Outbound : le duo gagnant pour amplifier votre pr\u00e9sence commerciale<\/strong><\/h2>\n<p data-start=\"818\" data-end=\"1057\">Pendant longtemps, les entreprises ont oppos\u00e9 <strong data-start=\"864\" data-end=\"885\">inbound marketing<\/strong> (attirer naturellement les prospects) et <strong data-start=\"927\" data-end=\"949\">outbound marketing<\/strong> (aller les chercher activement).<br data-start=\"982\" data-end=\"985\" \/>Aujourd\u2019hui, les PME les plus performantes combinent ces deux approches.<\/p>\n<h3 data-start=\"1059\" data-end=\"1152\"><strong data-start=\"1063\" data-end=\"1152\">L\u2019inbound marketing : se rendre visible au moment o\u00f9 le prospect cherche une solution<\/strong><\/h3>\n<p data-start=\"1153\" data-end=\"1452\">L\u2019inbound repose sur la cr\u00e9ation de contenu utile et expertis\u00e9 qui attire les prospects vers votre entreprise :<br data-start=\"1264\" data-end=\"1267\" \/>\u2013 articles, livres blancs, guides pratiques<br data-start=\"1310\" data-end=\"1313\" \/>\u2013 r\u00e9f\u00e9rencement naturel (SEO)<br data-start=\"1342\" data-end=\"1345\" \/>\u2013 publications sur les r\u00e9seaux sociaux<br data-start=\"1383\" data-end=\"1386\" \/>\u2013 webinars ou vid\u00e9os<br data-start=\"1406\" data-end=\"1409\" \/>\u2013 pages web optimis\u00e9es pour la conversion<\/p>\n<p data-start=\"1454\" data-end=\"1564\">L\u2019objectif : <strong data-start=\"1467\" data-end=\"1489\">faire venir \u00e0 vous<\/strong> des prospects mieux inform\u00e9s, plus int\u00e9ress\u00e9s et plus faciles \u00e0 convertir.<\/p>\n<h3 data-start=\"1566\" data-end=\"1639\"><strong data-start=\"1570\" data-end=\"1639\">L\u2019outbound marketing : aller \u00e0 la rencontre de vos futurs clients<\/strong><\/h3>\n<p data-start=\"1640\" data-end=\"2019\">Compl\u00e9mentaire de l\u2019inbound, l\u2019outbound regroupe les actions proactives :<br data-start=\"1713\" data-end=\"1716\" \/>\u2013 prospection t\u00e9l\u00e9phonique ou email cibl\u00e9e<br data-start=\"1758\" data-end=\"1761\" \/>\u2013 campagnes LinkedIn B2B<br data-start=\"1785\" data-end=\"1788\" \/>\u2013 publicit\u00e9 digitale ou offline<br data-start=\"1819\" data-end=\"1822\" \/>\u2013 participation \u00e0 des salons professionnels<br data-start=\"1865\" data-end=\"1868\" \/>\u2013 relance commerciale<br data-start=\"1889\" data-end=\"1892\" \/>Ces actions permettent de <strong data-start=\"1918\" data-end=\"1955\">cr\u00e9er des opportunit\u00e9s rapidement<\/strong> et de toucher des d\u00e9cideurs qui ne vous connaissent pas encore.<\/p>\n<h2 data-start=\"2021\" data-end=\"2088\"><strong data-start=\"2024\" data-end=\"2088\">Pourquoi vos actions doivent \u00eatre m\u00e9thodiques et structur\u00e9es<\/strong><\/h2>\n<p data-start=\"2090\" data-end=\"2184\">Un marketing efficace n\u2019est jamais le fruit du hasard. Il repose sur une d\u00e9marche rigoureuse :<\/p>\n<h3 data-start=\"2186\" data-end=\"2233\"><strong data-start=\"2190\" data-end=\"2231\">1. Des objectifs clairs et mesurables<\/strong><\/h3>\n<p data-start=\"2234\" data-end=\"2371\">Sans objectifs d\u00e9finis (visibilit\u00e9, leads, trafic, demandes entrantes\u2026), impossible de piloter votre strat\u00e9gie ni d\u2019en mesurer le retour.<\/p>\n<h3 data-start=\"2373\" data-end=\"2423\"><strong data-start=\"2377\" data-end=\"2421\">2. Une organisation en \u00e9tapes coh\u00e9rentes<\/strong><\/h3>\n<p data-start=\"2424\" data-end=\"2729\">Un marketing structur\u00e9 comprend toujours :<br data-start=\"2466\" data-end=\"2469\" \/>\u2013 un audit de votre march\u00e9, de vos cibles et de votre positionnement<br data-start=\"2537\" data-end=\"2540\" \/>\u2013 la construction d\u2019un message clair et diff\u00e9renciant<br data-start=\"2593\" data-end=\"2596\" \/>\u2013 une planification d\u2019actions align\u00e9es inbound + outbound<br data-start=\"2653\" data-end=\"2656\" \/>\u2013 l\u2019utilisation d\u2019outils fiables (CRM, marketing automation, reporting)<\/p>\n<h3 data-start=\"2731\" data-end=\"2786\"><strong data-start=\"2735\" data-end=\"2784\">3. Des messages homog\u00e8nes sur tous vos canaux<\/strong><\/h3>\n<p data-start=\"2787\" data-end=\"2976\">Votre communication doit \u00eatre coh\u00e9rente, qu\u2019elle passe par votre site, un emailing, un post LinkedIn ou votre \u00e9quipe commerciale. Cela renforce votre cr\u00e9dibilit\u00e9 et votre professionnalisme.<\/p>\n<h3 data-start=\"2978\" data-end=\"3048\"><strong data-start=\"2982\" data-end=\"3046\">4. Un suivi des performances bas\u00e9 sur des indicateurs pr\u00e9cis<\/strong><\/h3>\n<p data-start=\"3049\" data-end=\"3332\">Un marketing structur\u00e9 se mesure :<br data-start=\"3083\" data-end=\"3086\" \/>\u2013 taux de conversion<br data-start=\"3106\" data-end=\"3109\" \/>\u2013 nombre de leads qualifi\u00e9s<br data-start=\"3136\" data-end=\"3139\" \/>\u2013 co\u00fbt par opportunit\u00e9<br data-start=\"3161\" data-end=\"3164\" \/>\u2013 performance des contenus<br data-start=\"3190\" data-end=\"3193\" \/>\u2013 impact des campagnes de prospection<br data-start=\"3230\" data-end=\"3233\" \/>Ce suivi vous permet d\u2019ajuster vos actions en continu et d\u2019investir sur ce qui fonctionne vraiment.<\/p>\n<h2 data-start=\"3334\" data-end=\"3378\"><strong data-start=\"3337\" data-end=\"3378\">Les b\u00e9n\u00e9fices concrets pour votre PME<\/strong><\/h2>\n<p data-start=\"3380\" data-end=\"3780\">Mettre en place un marketing structur\u00e9 int\u00e9grant l\u2019inbound et l\u2019outbound permet :<br data-start=\"3461\" data-end=\"3464\" \/>\u2013 <strong data-start=\"3466\" data-end=\"3512\">d\u2019am\u00e9liorer fortement votre visibilit\u00e9 B2B<\/strong><br data-start=\"3512\" data-end=\"3515\" \/>\u2013 <strong data-start=\"3517\" data-end=\"3559\">d\u2019attirer des prospects plus qualifi\u00e9s<\/strong> et plus proches de l\u2019achat<br data-start=\"3586\" data-end=\"3589\" \/>\u2013 <strong data-start=\"3591\" data-end=\"3647\">de cr\u00e9er un flux continu d\u2019opportunit\u00e9s commerciales<\/strong><br data-start=\"3647\" data-end=\"3650\" \/>\u2013 <strong data-start=\"3652\" data-end=\"3678\">d\u2019augmenter vos ventes<\/strong> \u00e0 court, moyen et long terme<br data-start=\"3707\" data-end=\"3710\" \/>\u2013 <strong data-start=\"3712\" data-end=\"3756\">de renforcer votre image professionnelle<\/strong> face \u00e0 la concurrence<\/p>\n<p data-start=\"3782\" data-end=\"3977\">Dans un environnement o\u00f9 les acheteurs B2B sont de plus en plus exigeants et sollicit\u00e9s, vos futures opportunit\u00e9s d\u00e9pendront directement de la qualit\u00e9 et de la coh\u00e9rence de vos actions marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un march\u00e9 B2B de plus en plus concurrentiel, les PME doivent aujourd\u2019hui redoubler d\u2019efforts pour gagner en visibilit\u00e9, attirer des prospects qualifi\u00e9s et transformer durablement leurs opportunit\u00e9s commerciales. Or, trop d\u2019entreprises fonctionnent encore au feeling, avec des actions marketing ponctuelles, non coordonn\u00e9es et rarement mesur\u00e9es.La cl\u00e9 de la performance r\u00e9side pourtant dans un marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un Marketing pragmatique et efficace pour toute PME - Marketeon.fr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketeon.fr\/index.php\/2025\/11\/26\/article-marketing01\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un Marketing pragmatique et efficace pour toute PME - Marketeon.fr\" \/>\n<meta property=\"og:description\" content=\"Dans un march\u00e9 B2B de plus en plus concurrentiel, les PME doivent aujourd\u2019hui redoubler d\u2019efforts pour gagner en visibilit\u00e9, attirer des prospects qualifi\u00e9s et transformer durablement leurs opportunit\u00e9s commerciales. Or, trop d\u2019entreprises fonctionnent encore au feeling, avec des actions marketing ponctuelles, non coordonn\u00e9es et rarement mesur\u00e9es.La cl\u00e9 de la performance r\u00e9side pourtant dans un marketing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketeon.fr\/index.php\/2025\/11\/26\/article-marketing01\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketeon.fr\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-26T12:02:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T12:33:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketeon.fr\/wp-content\/uploads\/2025\/11\/Marketing.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Marketeon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketeon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/marketeon.fr\\\/index.php\\\/2025\\\/11\\\/26\\\/article-marketing01\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marketeon.fr\\\/index.php\\\/2025\\\/11\\\/26\\\/article-marketing01\\\/\"},\"author\":{\"name\":\"Marketeon\",\"@id\":\"https:\\\/\\\/marketeon.fr\\\/#\\\/schema\\\/person\\\/9ba3c6f1629c62c5a8eb59ba63128a05\"},\"headline\":\"Un Marketing pragmatique et efficace pour toute PME\",\"datePublished\":\"2025-11-26T12:02:26+00:00\",\"dateModified\":\"2025-12-04T12:33:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/marketeon.fr\\\/index.php\\\/2025\\\/11\\\/26\\\/article-marketing01\\\/\"},\"wordCount\":564,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/marketeon.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/marketeon.fr\\\/index.php\\\/2025\\\/11\\\/26\\\/article-marketing01\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/marketeon.fr\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Marketing.webp\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/marketeon.fr\\\/index.php\\\/2025\\\/11\\\/26\\\/article-marketing01\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/marketeon.fr\\\/index.php\\\/2025\\\/11\\\/26\\\/article-marketing01\\\/\",\"url\":\"https:\\\/\\\/marketeon.fr\\\/index.php\\\/2025\\\/11\\\/26\\\/article-marketing01\\\/\",\"name\":\"Un Marketing pragmatique et efficace pour toute PME - Marketeon.fr\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marketeon.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/marketeon.fr\\\/index.php\\\/2025\\\/11\\\/26\\\/article-marketing01\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/marketeon.fr\\\/index.php\\\/2025\\\/11\\\/26\\\/article-marketing01\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/marketeon.fr\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Marketing.webp\",\"datePublished\":\"2025-11-26T12:02:26+00:00\",\"dateModified\":\"2025-12-04T12:33:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/marketeon.fr\\\/index.php\\\/2025\\\/11\\\/26\\\/article-marketing01\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/marketeon.fr\\\/index.php\\\/2025\\\/11\\\/26\\\/article-marketing01\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/marketeon.fr\\\/index.php\\\/2025\\\/11\\\/26\\\/article-marketing01\\\/#primaryimage\",\"url\":\"https:\\\/\\\/marketeon.fr\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Marketing.webp\",\"contentUrl\":\"https:\\\/\\\/marketeon.fr\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Marketing.webp\",\"width\":1920,\"height\":1281},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/marketeon.fr\\\/index.php\\\/2025\\\/11\\\/26\\\/article-marketing01\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/marketeon.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Un Marketing pragmatique et efficace pour toute PME\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/marketeon.fr\\\/#website\",\"url\":\"https:\\\/\\\/marketeon.fr\\\/\",\"name\":\"Marketeon\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/marketeon.fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/marketeon.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/marketeon.fr\\\/#organization\",\"name\":\"Marketeon\",\"url\":\"https:\\\/\\\/marketeon.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/marketeon.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/marketeon.fr\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/cropped-Logo-Template-Logo_30-2-normal.webp\",\"contentUrl\":\"https:\\\/\\\/marketeon.fr\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/cropped-Logo-Template-Logo_30-2-normal.webp\",\"width\":1000,\"height\":250,\"caption\":\"Marketeon\"},\"image\":{\"@id\":\"https:\\\/\\\/marketeon.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/marketeon\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/marketeon.fr\\\/#\\\/schema\\\/person\\\/9ba3c6f1629c62c5a8eb59ba63128a05\",\"name\":\"Marketeon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4549862728a7d2ac68e7f649c24763b5ba24d9e0f9e84834fe61d9589cb73bb6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4549862728a7d2ac68e7f649c24763b5ba24d9e0f9e84834fe61d9589cb73bb6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4549862728a7d2ac68e7f649c24763b5ba24d9e0f9e84834fe61d9589cb73bb6?s=96&d=mm&r=g\",\"caption\":\"Marketeon\"},\"sameAs\":[\"https:\\\/\\\/marketeon.fr\"],\"url\":\"https:\\\/\\\/marketeon.fr\\\/index.php\\\/author\\\/david\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un Marketing pragmatique et efficace pour toute PME - Marketeon.fr","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketeon.fr\/index.php\/2025\/11\/26\/article-marketing01\/","og_locale":"en_US","og_type":"article","og_title":"Un Marketing pragmatique et efficace pour toute PME - Marketeon.fr","og_description":"Dans un march\u00e9 B2B de plus en plus concurrentiel, les PME doivent aujourd\u2019hui redoubler d\u2019efforts pour gagner en visibilit\u00e9, attirer des prospects qualifi\u00e9s et transformer durablement leurs opportunit\u00e9s commerciales. Or, trop d\u2019entreprises fonctionnent encore au feeling, avec des actions marketing ponctuelles, non coordonn\u00e9es et rarement mesur\u00e9es.La cl\u00e9 de la performance r\u00e9side pourtant dans un marketing [&hellip;]","og_url":"https:\/\/marketeon.fr\/index.php\/2025\/11\/26\/article-marketing01\/","og_site_name":"Marketeon.fr","article_published_time":"2025-11-26T12:02:26+00:00","article_modified_time":"2025-12-04T12:33:08+00:00","og_image":[{"width":1920,"height":1281,"url":"https:\/\/marketeon.fr\/wp-content\/uploads\/2025\/11\/Marketing.webp","type":"image\/webp"}],"author":"Marketeon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marketeon","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marketeon.fr\/index.php\/2025\/11\/26\/article-marketing01\/#article","isPartOf":{"@id":"https:\/\/marketeon.fr\/index.php\/2025\/11\/26\/article-marketing01\/"},"author":{"name":"Marketeon","@id":"https:\/\/marketeon.fr\/#\/schema\/person\/9ba3c6f1629c62c5a8eb59ba63128a05"},"headline":"Un Marketing pragmatique et efficace pour toute PME","datePublished":"2025-11-26T12:02:26+00:00","dateModified":"2025-12-04T12:33:08+00:00","mainEntityOfPage":{"@id":"https:\/\/marketeon.fr\/index.php\/2025\/11\/26\/article-marketing01\/"},"wordCount":564,"commentCount":0,"publisher":{"@id":"https:\/\/marketeon.fr\/#organization"},"image":{"@id":"https:\/\/marketeon.fr\/index.php\/2025\/11\/26\/article-marketing01\/#primaryimage"},"thumbnailUrl":"https:\/\/marketeon.fr\/wp-content\/uploads\/2025\/11\/Marketing.webp","articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/marketeon.fr\/index.php\/2025\/11\/26\/article-marketing01\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/marketeon.fr\/index.php\/2025\/11\/26\/article-marketing01\/","url":"https:\/\/marketeon.fr\/index.php\/2025\/11\/26\/article-marketing01\/","name":"Un Marketing pragmatique et efficace pour toute PME - Marketeon.fr","isPartOf":{"@id":"https:\/\/marketeon.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketeon.fr\/index.php\/2025\/11\/26\/article-marketing01\/#primaryimage"},"image":{"@id":"https:\/\/marketeon.fr\/index.php\/2025\/11\/26\/article-marketing01\/#primaryimage"},"thumbnailUrl":"https:\/\/marketeon.fr\/wp-content\/uploads\/2025\/11\/Marketing.webp","datePublished":"2025-11-26T12:02:26+00:00","dateModified":"2025-12-04T12:33:08+00:00","breadcrumb":{"@id":"https:\/\/marketeon.fr\/index.php\/2025\/11\/26\/article-marketing01\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketeon.fr\/index.php\/2025\/11\/26\/article-marketing01\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketeon.fr\/index.php\/2025\/11\/26\/article-marketing01\/#primaryimage","url":"https:\/\/marketeon.fr\/wp-content\/uploads\/2025\/11\/Marketing.webp","contentUrl":"https:\/\/marketeon.fr\/wp-content\/uploads\/2025\/11\/Marketing.webp","width":1920,"height":1281},{"@type":"BreadcrumbList","@id":"https:\/\/marketeon.fr\/index.php\/2025\/11\/26\/article-marketing01\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/marketeon.fr\/"},{"@type":"ListItem","position":2,"name":"Un Marketing pragmatique et efficace pour toute PME"}]},{"@type":"WebSite","@id":"https:\/\/marketeon.fr\/#website","url":"https:\/\/marketeon.fr\/","name":"Marketeon","description":"","publisher":{"@id":"https:\/\/marketeon.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketeon.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/marketeon.fr\/#organization","name":"Marketeon","url":"https:\/\/marketeon.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/marketeon.fr\/#\/schema\/logo\/image\/","url":"https:\/\/marketeon.fr\/wp-content\/uploads\/2025\/11\/cropped-Logo-Template-Logo_30-2-normal.webp","contentUrl":"https:\/\/marketeon.fr\/wp-content\/uploads\/2025\/11\/cropped-Logo-Template-Logo_30-2-normal.webp","width":1000,"height":250,"caption":"Marketeon"},"image":{"@id":"https:\/\/marketeon.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/marketeon"]},{"@type":"Person","@id":"https:\/\/marketeon.fr\/#\/schema\/person\/9ba3c6f1629c62c5a8eb59ba63128a05","name":"Marketeon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4549862728a7d2ac68e7f649c24763b5ba24d9e0f9e84834fe61d9589cb73bb6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4549862728a7d2ac68e7f649c24763b5ba24d9e0f9e84834fe61d9589cb73bb6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4549862728a7d2ac68e7f649c24763b5ba24d9e0f9e84834fe61d9589cb73bb6?s=96&d=mm&r=g","caption":"Marketeon"},"sameAs":["https:\/\/marketeon.fr"],"url":"https:\/\/marketeon.fr\/index.php\/author\/david\/"}]}},"_links":{"self":[{"href":"https:\/\/marketeon.fr\/index.php\/wp-json\/wp\/v2\/posts\/112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketeon.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketeon.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketeon.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketeon.fr\/index.php\/wp-json\/wp\/v2\/comments?post=112"}],"version-history":[{"count":2,"href":"https:\/\/marketeon.fr\/index.php\/wp-json\/wp\/v2\/posts\/112\/revisions"}],"predecessor-version":[{"id":538,"href":"https:\/\/marketeon.fr\/index.php\/wp-json\/wp\/v2\/posts\/112\/revisions\/538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketeon.fr\/index.php\/wp-json\/wp\/v2\/media\/252"}],"wp:attachment":[{"href":"https:\/\/marketeon.fr\/index.php\/wp-json\/wp\/v2\/media?parent=112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketeon.fr\/index.php\/wp-json\/wp\/v2\/categories?post=112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketeon.fr\/index.php\/wp-json\/wp\/v2\/tags?post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}